The subway series billboards are advertising matrices arranged in subway platforms, passages, carriages and other areas, and are presented in the form of light boxes, stickers, electronic screens, etc. Relying on the high passenger flow and closed environment of the subway, they accurately reach the commuting population, and the content covers commercial promotion and public welfare publicity, with both visual impact and high frequency exposure, and are an important information dissemination carrier in the city's underground space.

Bus stop billboards are outdoor advertising carriers installed at bus stops, mostly in the form of light boxes or display boards. Relying on the high-frequency stop scenes of people waiting for the bus, commercial and public welfare information is displayed in pictures, texts or dynamic images. It has wide coverage, precise reach, and both guidance and publicity functions. It is a common information dissemination medium on urban streets.

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